Proprietary Data Is the New Moat, According to Alembic’s CEO

In 2025, 38% of CIOs named “monetizing company data” as their top business initiative: more than double the share from the previous year, according to the State of the CIO survey. Yet for most companies, the reality of using data to generate insight, let alone revenue, remains elusive. A recent interview with Tomás Puig, CEO of Alembic, on NVIDIA’s AI Podcast offers a window into how a business can tackle the problem with causal AI and proprietary data infrastructure. Rethinking the Role of Data in Marketing One of the central claims made by Puig is that the next wave of corporate profit will come not from new data sources or public models, but from proprietary datasets. “All the alpha, all the profit that will exist in corporations in the next while will all come from pr