Character.AI’s Tools Could Power an AI-Native Creator Economy

A fast-growing creator base could turn fandom into revenue, if monetization follows
When William (who posts as Khar) first made an anime character on Character.AI, what began as a private experiment turned into a serialized creative practice. He now manages 102 characters and treats each one like an episode in an ongoing story. “When a user engages with my Characters, they're talking to the Character, not my specific writing,” he told the company blog, describing why creators keep iterating greetings, backstory and voice to keep fans coming back. That behavior is the product, and it’s big. Character.AI’s community has grown into a genuine creator ecosystem: the company and reporting cite millions of active builders and an enormous library of characters (the platform claims over 100 million characters), with creators routinely updating personalities an
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Picture of Mukundan Sivaraj
Mukundan Sivaraj
Mukundan covers the AI startup ecosystem for AIM Media House. Reach out to him at mukundan.sivaraj@aimmediahouse.com.
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