For more than 139 years, The Coca-Cola Company has built its legacy on refreshing billions of people worldwide. Beyond beverages, the company has increasingly positioned itself as a pioneer in sustainability, digital transformation, and technology-driven innovation. In September 2025, Coca-Cola announced a bold new chapter in its journey—joining the Massachusetts Institute of Technology (MIT) Generative AI Impact Consortium (MGAIC) as a founding member. At the same time, it launched a global initiative called “Save the Orange,” aimed at fighting one of the most devastating agricultural diseases of our time: citrus greening.
This dual announcement underscores Coca-Cola’s vision of leveraging technology not just for business efficiency but also for societal good. By combining its
Atlassian Didn’t Buy the Future of Browsers. It Bought a Fixer-Upper
Mukundan Sivaraj
