Why Atlassian is Spending One Billion on DX to Measure Developer Productivity

Atlassian has agreed to acquire DX, a developer productivity insight platform, for $1 billion in cash and restricted stock. The deal, announced Thursday, marks Atlassian’s largest acquisition to date and its second this month following the purchase of The Browser Company. DX, founded five years ago by Abi Noda and Greyson Junggren, provides analytics that help enterprises understand how productive their engineering teams are and identify bottlenecks in software development. The company works with more than 350 enterprise customers, including ADP, Adyen, Dropbox, and BNY Mellon, and has tripled its customer base annually since emerging from stealth in 2022. DX raised less than $5 million in venture funding before agreeing to the transaction. Noda, who previously worked as a product