Scribe has officially become a unicorn. The workflow documentation startup announced a $75 million Series C funding round led by StepStone Group, valuing the company at $1.3 billion.
Founded in 2019 by CEO Jennifer Smith and CTO Aaron Podolny, Scribe predated the ChatGPT era. As companies raced to deploy AI tools across their operations, a gap emerged between enthusiasm and execution. Executives mandated AI adoption. Teams scrambled to find use cases.
Yet, most organizations couldn’t answer a fundamental question: Where will automation and AI actually deliver returns instead of becoming an expensive sunk cost?
Smith addressed this reality directly in an exclusive interview with TechCrunch: “Most companies are racing to adopt AI, but they still cannot answer a fundamental question: What should we automate first?”
Traditional approaches to workflow mapping take months and still miss the reality of how work actually happens. As Smith noted in her background as a McKinsey consultant: “I would literally look over people’s shoulders with stop watches and write down what I saw them do.”
This invisibility isn’t just inefficient. It’s the reason enterprises spend millions on AI that fails to move the needle. You can’t optimize what you can’t see. You can’t automate what you don’t understand. And you certainly can’t prioritize automation opportunities when you’re guessing at where the greatest friction actually lives.
Scribe Capture, the company’s flagship product, automated this process. Using browser extensions and desktop apps, the platform captures how employees actually work and automatically generates step-by-step guides complete with screenshots and instructions.
The results have been compelling: customers report saving 35 to 42 hours per person monthly and onboarding new employees 40% faster.
Investor Confidence
The $75 million Series C, led by StepStone with participation from existing investors Amplify Partners, Redpoint Ventures, Tiger Global, Morado Ventures, and New York Life Ventures, reflects confidence in Scribe’s market penetration and business model.
The company has documented over 10 million workflows across 40,000 software applications. Its platform is used by 5 million employees at nearly 600,000 companies, with particular strength among enterprise customers; 94% of Fortune 500 companies have employees using Scribe.
Scribe hasn’t needed to deploy the $25 million Series B raised in early 2024. According to Smith, the company maintained strong growth and unit economics without burn rate concerns, which gives Series C investors confidence in capital efficiency.
The valuation represents a fivefold increase since the Series B, reflecting explosive growth amid enterprise demand for workflow intelligence. Major customers include New York Life, T-Mobile, LinkedIn, HubSpot, and Northern Trust, companies for which process optimization directly impacts profitability and efficiency.
The headline figure of $75 million raised at a $1.3 billion valuation is impressive, but what’s truly important is what the funding enables: Scribe Optimize. This platform gathers real data on how work is done and identifies exactly where AI and automation can deliver the greatest returns, solving the puzzle that has held back many enterprises from successfully adopting AI.
“Scribe Optimize mines across workflows for what people are doing at work, then shows you in a single pane of glass the actual workflows being done, how often, how long it takes,” Smith explained. The platform will prioritize automation opportunities by frequency, duration, and error risk, essentially building a data-driven roadmap that eliminates guesswork.
This positions Scribe into direct competition with workflow mining platforms like Celonis, but with a critical advantage: Scribe owns the ground-truth data on how work actually happens. The company has spent six years building an audit trail of enterprise activity, and Optimize will weaponize that data.
Expansion Plans
Scribe plans to double its 120-person headcount over the next 12 months while expanding into key international markets including the United Kingdom, Canada, Australia, and Europe. The company has more than doubled revenue over the past year, though specific figures remain undisclosed.
Smith has signaled that larger announcements around Optimize are coming soon. In a recent LinkedIn post announcing the funding, she hinted at “something big” that would “completely reshape the foundation of all enterprise AI strategies,” with a reveal scheduled for late November.
Scribe competes not just against other process documentation tools like Tango, Iorad, UserGuiding, and Spekit, but against the entrenched status quo of manual workflow recording.
“People are still using stopwatches to sit behind somebody and understand what this process is,” Smith said. “Even now, when it comes to deploying AI agents, the irony is that the process of deploying agents is incredibly manual.”
This observation reveals Scribe’s real competitive advantage. The company understands something most enterprise software vendors don’t. The bottleneck in AI adoption isn’t the technology, it’s visibility.
