“I don’t know any sales leader I’ve met that’s got eight hours a day to listen to all their team’s meetings and coach them.” This simple statement from Fathom CEO Richard White during an exclusive interview with AIM Media House shows why his company is on a different path than most AI startups.
When Richard White founded Fathom in 2019, the AI meeting assistant landscape was very different. Note-taking was at the very top. Today, after its largest product expansion to date, Fathom is positioning itself as something far more ambitious. An enterprise intelligence platform that transforms every conversation into actionable insights, automated workflows, and strategic intelligence.
In the interview, White walked through the company’s evolution, new feature rollout, and vision for where AI meeting assistants are headed. What emerged was a picture of a company that’s no longer content with basic transcription, Fathom wants to be the operating system for how organizations capture, share, and act on knowledge.
“I think it’s a reflection of expansion of capabilities in gen AI,” White explained when asked about Fathom’s rapid evolution. “Two years ago, the state of the art was that we could write really good notes for a meeting. And now the frontier shifted. We can do so much more.”
That “so much more” was shown in Fathom’s October 2025 product launch. The updates included AI-powered coaching scorecards, direct Asana integration, bot-free recording, expanded Ask Fathom capabilities, and public API access. Each feature shows Fathom’s shift from an individual productivity tool to enterprise-wide intelligence infrastructure.
The company now serves hundreds of thousands of users globally, with particularly strong adoption among customer-facing teams including sales, customer success, agencies, and client services. But White’s ambitions extend beyond that initial success.
Solving the Impossible Job
One of the most interesting new features is AI Scorecards, a coaching tool that evaluates sales and customer success calls against configurable criteria. White framed the problem with clarity: “The not so dirty old secret about meeting recordings is who has time to watch them? I don’t know any sales leader I’ve met that’s got eight hours a day to listen to all their team’s meetings and coach them.”
The solution? AI as an assistant manager. “AI can be your assistant listening to every call, jumping into these meetings, and can watch every single meeting your team does and can review them and score them and then filter both up to you and to the reps feedback on how it could go better.”
But accuracy was paramount. “The number one thing most companies get wrong is you ship something that kind of works, but doesn’t,” White said. Fathom spent over six months refining the coaching feature specifically to ensure sober, accurate assessments rather than the typical AI tendency toward false positivity.
The scorecards don’t just provide binary pass/fail grades. They offer nuanced feedback. Didn’t do it, did an okay job, or excelled. This fidelity allows managers to identify specific improvement areas and track patterns across all calls. Not just whether individual calls went well, but what specifically needs coaching attention.
Another major innovation launching soon is bot-free recording. The motivation is simple: meeting fatigue. “We hear customer feedback like, hey, there’s more bots than humans in the meeting,” said White.
Beyond reducing clutter, bot-free recording enables higher quality audio and video capture, faster responsiveness, and the ability to record conversations beyond Zoom, Teams, and Meet. “It allows us to capture in-person meetings, being able to capture more meetings, not just Zoom meetings, but looking at other platforms like Slack huddles, FaceTimes, you name it,” White explained.
The vision is expansive. “It’s really about us evolving into being able to capture any conversation you’re having at your company, no matter what the medium is.”
Fathom’s integration strategy reflects White’s philosophy that “Fathom does not want to come with a task management solution. There’s lots of great ones out there like Asana.”
The Asana integration, launched in September, allows users to convert meeting action items directly into trackable tasks. But the logic extends beyond task management. Fathom already integrates deeply with HubSpot and Salesforce, the company’s top two integrations. The October launch of a public API opens the door to thousands of additional workflow connections.
“We’re moving to this world where Fathom does more and more of the work for you,” White said. “The first step is just getting it where you want it to go. And then down the road, we’ll start looking at, can we actually do the work for you as well?”
From Single Meetings to Enterprise Memory
The expanded Ask Fathom feature represents one of the most ambitious technical achievements. Originally limited to querying individual meetings, it now operates across an organization’s entire meeting history.
“When we first launched Ask Fathom, it was able to answer questions about individual meetings,” White explained. “Then we enhanced it to answer about small groups of meetings. And what we’re rolling out now is something where Ask Fathom is smart enough to actually understand your entire company’s set of meetings.”
The implications are profound. Sales leaders can ask, “What competitors are trending up most recently? Show me some clips.” Engineering teams can query, “Tell us the history of transcription engines at Fathom,” and receive a six-page synthesized document pulling from four years of engineering meetings.
“It’s beginning to be a much bigger brain that really understands more about what your business is doing, the conversations it’s having,” White said.
Fathom’s business model is deliberately two-sided. “There’s two people we can really help,” White explained. “One is people in the meeting, taking notes, trying to be present, trying to remember what was said. And the other part is management, leadership, founders, folks that are not in the meeting that are running teams and trying to understand what’s happening.”
The company gives away core note-taking functionality to individual contributors. This drives viral adoption. “Who likes taking notes?” White asked rhetorically. But Fathom monetizes the management layer. Coaching tools, cross-meeting intelligence, competitive insights, and strategic dashboards.
This approach has allowed Fathom to scale rapidly while maintaining a generous free tier that includes unlimited meetings and five AI summaries per month.
The Vision
Looking ahead 12 to 18 months, White sees two major trajectories. First, expanding beyond customer-facing teams to internal meetings. “Our goal here is how do we make Fathom the platform you can use across your organisation, not just on your customer-facing teams.”
Second, moving from capturing conversations to automating the work that follows. “Saying something in a meeting kind of speaks it into existence,” White said. “Right now we’re capturing the action items, we’re putting them in Asana. The next step is we start doing them for you. We start drafting the email, we start scheduling that meeting, and start writing that doc.”
“When you get off the meeting, all the work you talked about doing in the meeting is already halfway done and already in your inbox or your Google Drive.” That’s the ultimate vision.
But equally important is reducing meeting overload itself. “How do we actually have fewer meetings?” White asked. “Everyone’s in status meetings. How can we get you out of a lot of status meetings and have that status come to you?”
He sees personal AI agents scanning all organizational meetings, surfacing relevant mentions, and delivering daily digests, allowing people to stay informed without attending every discussion.
White believes Fathom’s differentiation comes down to two things users care about most, quality and integrations. “Quality of the summaries, quality of the action items, that’s something we really focus on a lot,” said White. The company’s G2 ranking as the highest satisfaction product for AI note-takers validates that focus.
But White is also clear-eyed about the risks. When asked about data security and the new public API, he acknowledged: “Security has always been super important to us.” The company built verification processes from day one to ensure users maintain control over where their meeting data flows.
Fathom’s evolution from note-taking app to an enterprise intelligence platform shows a shift in how companies think about AI. The future isn’t autonomous agents that replace humans, it’s systems that eliminate repetitive work, surface hidden insights, and free professionals to focus on strategic decisions.
For the hundreds of thousands of teams already using Fathom, the message is clear. Meetings are no longer just conversations to survive. They’re data to harness, intelligence to extract, and work to automate. And Fathom intends to be the platform that makes that transformation seamless.
