Netic, a San Francisco-based startup, is addressing this gap with a platform that automates customer communications, scheduling, and operational workflows for small and mid-sized service businesses. The company raised $23 million in a Series B funding round led by Founders Fund to enhance its technology and expand its reach.
The company was founded by Melisa Tokmak, a Stanford computer science graduate originally from a small town in Turkey. Tokmak relocated to the United States to pursue opportunities in technology and AI.
Before launching Netic in late 2024, she served as General Manager and Chief of Staff at Scale AI, where she managed enterprise and government operations. Tokmak said she was motivated by frustrations with booking home services and wanted to create a platform that “levels the playing field” by performing tasks autonomously rather than requiring constant human input.
Netic’s founding team blends expertise in AI with practical industry experience. It includes engineers formerly at Palantir, Hudson River Trading, and Scale AI, along with service-industry professionals such as Brandy Loudermilk, former Director of Customer Operations at Paschal Air Plumbing and Electric, which was Netic’s first customer.
AI Meets Main Street Trades
Many home-service businesses continue to rely on manual processes such as phone calls, spreadsheets, and disconnected management systems. Netic addresses these challenges with an autonomous AI engine that handles customer communications across calls, texts, and online chats. The system captures service requests from multiple sources, logs them in a single platform, and converts them into confirmed appointments while coordinating with existing management software.
By automating routine administrative tasks, the platform allows staff to focus on service delivery rather than scheduling and follow-ups. Tokmak said the goal is to provide small and mid-sized contractors with tools that have typically been available only to larger firms, helping them operate more efficiently while maintaining consistent customer service.
How Netic’s Technology Works
At the center of the platform is the Netic Brain, an AI agent trained on workflows specific to home-services trades. The system manages customer inquiries, schedules appointments, and estimates demand based on historical service volumes and external factors such as weather.
The Netic Brain integrates with scheduling and customer-management software to coordinate field operations and match technician availability with incoming requests. The platform operates continuously, maintaining customer communications without requiring additional staff.
The system adapts to different types of service businesses, from plumbing and roofing to electrical work, providing owners with a clear view of operations and helping them manage resources efficiently.
Plans for Expansion
Netic will use the Series B funding to expand the platform’s capabilities, add new features, and roll out the system regionally, with plans for nationwide coverage. The company is also improving integration with other software tools and adding more communication channels for customer engagement.
The platform allows small and mid-sized contractors to streamline operations, reduce manual work, and manage customer interactions more consistently. By centralizing workflow management and automating routine tasks, Netic gives service businesses access to tools previously available only to larger enterprises.
Tokmak envisions AI quietly supporting the infrastructure of everyday services, enabling trade businesses to improve operational efficiency, customer communication, and overall service delivery.
