Generative AI in Consumer Goods: Insights from Unilever’s Arun Nandi

In a recent session at Machinecon USA 2023, Arun Nandi, who leads data and analytics at Unilever, shared his perspective on the trajectory of artificial intelligence (AI) within the consumer goods giant. His insights offer a deep dive into the evolution, risks, and opportunities of AI in the consumer-facing industry. The Evolution of AI at Unilever Unilever, one of the world's largest consumer goods companies, has been on an AI journey for several years. Nandi, who has been a part of this evolution, highlighted the company's transition from descriptive and diagnostic analytics to predictive, prescriptive, and now cognitive analytics. Interestingly, he mentioned that they had been working on generative AI even before the term "Gen AI" became popular. While there's a current hyper-focu