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Generative AI in Sports Merchandising: Insights from Jeffrey Yau of Fanatics

Jeffrey Yau of Fanatics delves into the transformative role of Generative AI in revolutionizing sports merchandise, particularly trading cards.
In a recent video interview at MachineCon 2023, Jeffrey Yau, the Chief Data and AI Officer at Fanatics, shared intriguing insights into the role of Generative AI in revolutionizing the sports merchandise industry, specifically in the realm of trading cards. About Fanatics and Jeffrey's Role Fanatics stands as a beacon in the sports industry, specializing in sports merchandise, collectibles, sporting, and gaming. They also host live trading card breaking events and other live events. Jeffrey Yau, with his pivotal role in Fanatics Collectibles, oversees everything from foundational data infrastructure to the cutting-edge applications of generative AI. His responsibilities span from ensuring the data's integrity to leveraging the latest AI technologies to design and produce content.
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