In an insightful session at Cypher 2023, Megha Sinha from Genpact delved into the fascinating intersection of AI adoption and behavioral economics. Sinha's talk was a comprehensive exploration of the psychological and economic factors that influence the adoption of AI in enterprises.
The Behavioral Economics Angle
Sinha started by introducing the concept of behavioral economics and how it plays a crucial role in AI adoption. She emphasized that understanding human biases and decision-making processes can significantly impact the success of AI initiatives.
Sunk Cost Fallacy
One of the key points Sinha discussed was the "sunk cost fallacy," a psychological trap where people continue to invest in failing projects due to the emotional and financial investment already made. She argu
AI Adoption Alchemy through the Lens of Behavioral Economics: Insights from Megha Sinha at Cypher 2023
- By AIM Media House
- Published on
Megha Sinha from Genpact explores the intersection of behavioral economics and AI adoption, offering a new lens for understanding the complexities of implementing AI in enterprises at Cypher 2023.
