Preparing Your Business for the Gen AI Wave: Insights from Joel Correa and Shaji Thomas at Cypher 2023

At Cypher 2023, Joel Correa, Vice President of Technology & Automation Services CXM at Merkle, and Shaji Thomas, Vice President of IP & Platforms at Merkle, engaged in a comprehensive discussion on preparing businesses for the "Gen AI Wave." The conversation covered a range of topics, including governance, future trends, and the role of AI in various sectors like healthcare and marketing. Three Pillars of AI Implementation Joel and Shaji introduced a framework consisting of three pillars for AI implementation: Empower, Optimize, and Evolve. They emphasized the importance of empowering employees with the right tools and platforms, optimizing existing processes, and evolving by training models from scratch when necessary. Governance and Accountability Both speakers highli