The Emergence of ‘Segmentation of One’ with Generative AI

The marketing landscape has undergone a profound transformation over the decades, evolving from mass marketing strategies to highly personalized approaches. The concept of 'segmentation of one,' once a theoretical ideal in marketing, is now becoming a reality, thanks to the advent of generative AI. This article explores the journey towards this paradigm shift and its implications for businesses and consumers alike. The Evolution of Market Segmentation In the 1950s and 1960s, businesses employed a one-size-fits-all approach, focusing on mass production and communication. However, the inefficiencies of this method soon became apparent, leading to the birth of market segmentation in the 1970s. Marketers began categorizing customers based on demographics and geographic locations, a s