Adjust Introduced InSight A Breakthrough in Mobile Analytics

Adjust just introduced InSight, a mobile analytics tool that uses AI and cutting-edge machine learning, with the goal of completely redefining how marketers evaluate the success of their campaigns. With the help of this cutting-edge solution, marketers should be able to precisely optimize return on investment by gaining a data-driven view. Marketers today have a huge challenge to provide customized campaigns for customers and this tool is a game changer for them.   Unveiling Incrementality Analysis: A Game-Changer for Marketers Katie Madding, Chief Product Officer at Adjust, emphasized the evolving challenges in today's privacy-centric marketing landscape. InSight introduces the concept of incrementality analysis, empowering marketers to measure the true impact of marketing