In today's dynamic digital environment, understanding the intricacies of marketing measurement and optimization is crucial for CXOs striving to drive business growth and stay competitive. In this week’s interview we have with us Sagar Ganapaneni, an esteemed expert in data science and marketing analytics, to discuss the challenges and opportunities facing CXOs in the post-cookie world. Sagar provided invaluable insights and guidance on how CXOs can adapt to the evolving landscape and leverage advanced AI methods to enhance their marketing effectiveness.
Sagar Ganapaneni is a seasoned data science leader with 12+ years' experience in building data-driven products and driving business optimization. Currently leading data science & analytics for SMB MediaLabs at Intuit, he excels i
Marketing Optimization Guide for CXOs in the Post-Cookie and Gen AI Era with Sagar Ganapaneni
- By Abhijeet Adhikari
- Published on
Generative AI offers exciting possibilities for improving marketing measurement and optimization in the post-cookie era.
