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The ‘NIQ Ask Arthur’ GenAI Tool, released by NielsenIQ in NIQ Discover, transforms data analysis and decision-making

This revolutionary technology, powered by Generative AI (GenAI), revolutionises data analysis and empowers informed decision-making processes by providing users with AI-guided global search and personalised suggestions.
The integration of 'NIQ Ask Arthur' into NIQ Discover is a ground-breaking addition to NielsenIQ's (NIQ), the world leader in measurement and data analytics, portfolio of cutting-edge technologies. This revolutionary technology, powered by Generative AI (GenAI), revolutionises data analysis and empowers informed decision-making processes by providing users with AI-guided global search and personalised suggestions. Introducing our GenAI tool ‘NIQ Ask Arthur’ on Discover. Unlock faster insights and get the most of your NIQ data and tools with NIQ Ask Arthur – your AI assistant. Read the full release 👉 https://t.co/QXcnt771jl pic.twitter.com/QeuffAhqwT— NIQ (@NielsenIQ) May 13, 2024 The introduction of "NIQ Ask Arthur" is a major turning point for NIQ Labs, which is po
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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