Council Post: The Future of AI-Enabled Customer Hub

Balancing the cost to serve customers with the quality of service provided is a critical challenge for businesses. AI-enabled customer hubs offer a solution by optimizing operational efficiency while enhancing the customer experience.
In today's competitive business environment, customer contact center hubs face significant challenges. Overhead costs are escalating, leading to financial strain on companies. Simultaneously, metrics like Net Promoter Score (NPS) and Customer Satisfaction (CSAT) are showing a downward trend, reflecting a decline in customer satisfaction and loyalty. These issues are not just operational but also have a profound impact on customer sentiment and brand perception. As businesses strive to meet growing customer expectations, there is an urgent need for innovative solutions to enhance customer interactions while managing costs effectively. Customers Want More with Less Effort Modern customers expect seamless, efficient, and personalized experiences. They demand quick resolutions to their q
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Picture of Arpita Bhowmick
Arpita Bhowmick
Arpita Bhowmick is a CX/AI Competency & Healthcare & Lifesciences Offering Lead at Cognizant. With over 20 years of experience in technology and digital transformation, and now at the forefront of Cognizant's AI-driven customer experiences, she has played a pivotal role as the CX/AI Competency Lead, steering a portfolio exceeding $50 million. Her expertise in conversational and generative AI, combined with robust CRM strategies, has significantly enhanced their Healthcare and Life Sciences offerings. By leading through example, they have established themselves as a powerhouse in digital customer experiences, with her spearheading the partnership for AWS Connect and Google CCAI. Recognized in the industry as a Bold visionary, challenging status quo with automation & AI, she has been a featured speaker at various global forums, events like AWS Re:Invent, Dreamforce, Voice & AI, Digi Pharma & many others.
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