Snowflake Ramps Up APJ Expansion With Local Strategies and Gen AI Focus

Snowflake, a leading data cloud company, is making substantial strides in the Asia-Pacific and Japan (APJ) market, showcasing impressive growth and strategic adaptations to meet the diverse needs of local markets. In a recent press conference, Jon Robertson, who leads the APJ business, and Natalie Mead, VP for Sales Engineering, shared insights into the company's journey and future plans. With the Asia/Pacific overall public cloud services (PCS) market projected to increase at a staggering compound annual growth rate (CAGR) of 23.5%, from US$53.4 billion in 2021 to reach US$153.6 billion in 2026, the region represents a massive opportunity for cloud vendors. However, the region's cultural, regulatory, and business landscape diversity presents unique challenges. Failure to adapt could me