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Target Introduces AI Chatbot ‘Store Companion’ to Revolutionize Retail Operations

The AI-powered chatbot, dubbed 'Store Companion,' is set to empower Target's workforce and potentially redefine customer service in the retail sector.
Target Corporation has announced the imminent rollout of a cutting-edge generative AI tool across its nearly 2,000 U.S. stores. The AI-powered chatbot, dubbed 'Store Companion,' is set to empower Target's workforce and potentially redefine customer service in the retail sector. Developed in-house by Target's technology team, Store Companion is designed to streamline daily operations by providing instant answers to team members' questions about store procedures and processes. The AI assistant can handle queries ranging from customer service protocols to technical troubleshooting, effectively serving as a virtual coach and process expert. Brett Craig, Target's Executive Vice President and Chief Information Officer, emphasized the strategic importance of this initiative: "We know techno
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Abhijeet Adhikari
Abhijeet Adhikari is a Research Associate at AIM-Research, focusing on AI and data science related research reports. Beyond his professional role, Abhijeet is an avid reader with a particular interest in historical and mythological facts, you can reach him at abhijeet.adhikari@aimresearch.co
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