Instagram And AI; Is It A Good Mix?

Instagram, created in 2010, began as a simple photo-sharing programme with rudimentary filters that allowed users to improve and stylize their photographs. The site soon became popular because of its user-friendly layout and visually appealing features, gaining millions of users in its first few months. Instagram was bought by Facebook (formerly Meta Platforms, Inc.) in 2012 for around $1 billion, giving Instagram access to Facebook's massive resources and experience, notably in artificial intelligence (AI) and machine learning (ML). With Meta's support, Instagram set off on a road of fast innovation and expansion. By 2014, the platform began to use machine learning algorithms to increase content personalisation and spam detection, greatly improving user experience and platform security