Fawad is the Director & Head of Marketing Analytics and Insights at Virtual Gaming Worlds (VGW), a leading gaming company with over $5 billion in revenues. With 17+ years of experience in global CPGs, he has worked in diverse regions, including Central and Eastern Europe, Russia, the Middle East, North Africa, and Pakistan. Fawad's expertise spans strategy, analytics, and insights. At VGW, he leads the redesign of analytics processes to optimize marketing outcomes. Previously, at The Coca-Cola Company, he made significant contributions to Advanced Analytics and Insights, excelling in data warehousing, business intelligence, and digital analytics. Fawad is also a recognized speaker and lecturer on marketing research and consumer behavior.