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Council Post: The Dawn of a Cookieless World – Navigating the Future Without Digital Cookies

The journey ahead may be uncertain, but it holds the promise of a more balanced and respectful digital world.
In the ever-evolving landscape of digital technology, a significant shift is on the horizon. Google's plan to phase out third-party cookies in Chrome by mid-2023 marks a pivotal change in how online activities are tracked, advertisements are served, and privacy is maintained on the internet. This move towards a cookieless world has stirred a mix of anticipation and uncertainty among both technical and non-technical communities. This article aims to demystify what the end of cookies means, how it impacts users and advertisers, and what the future holds in a world without these digital trackers. The Types of Cookies There are primarily two types of cookies: first-party and third-party cookies.  First-party cookies are created and placed by the website you are visiting directly.
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Picture of Fawad Memon
Fawad Memon
Fawad is the Director & Head of Marketing Analytics and Insights at Virtual Gaming Worlds (VGW), a leading gaming company with over $5 billion in revenues. With 17+ years of experience in global CPGs, he has worked in diverse regions, including Central and Eastern Europe, Russia, the Middle East, North Africa, and Pakistan. Fawad's expertise spans strategy, analytics, and insights. At VGW, he leads the redesign of analytics processes to optimize marketing outcomes. Previously, at The Coca-Cola Company, he made significant contributions to Advanced Analytics and Insights, excelling in data warehousing, business intelligence, and digital analytics. Fawad is also a recognized speaker and lecturer on marketing research and consumer behavior.
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