Banking
Deployment record
In the tracker →- Organisation
- On Holdings
- System
- AI agents
- Stage
- Live
- Function
- cloud migration
- Built on
- Google Cloud
- 01On Holding completed a migration from AWS to Google Cloud in three months, significantly faster than the planned 18 months, utilizing AI agents.
- 02A high percentage of On's customer service interactions are managed by AI, with ongoing expansion of AI-driven services across various platforms.
- 03On is investing in technology foundations to enhance customer experience and operational capabilities, with a focus on building a single customer view and omnichannel capabilities.
Show all 5Show less
- 04The company's LightSpray manufacturing technology is scaling, with demand outpacing production capacity and plans for four production locations by mid-2027.
- 05On reported record Q3 2026 net sales of CHF 931.4 million, a 17.8% increase at constant currency, with a gross margin of 66.9%, the highest in its history.
On Holdings
Follow Deployed on Google
On Holding used AI agents to complete a major technology project in a fraction of the planned time. On the Swiss sportswear company's Q3 2026 earnings call on November 10, 2026, co-founder and co-CEO David Allemann said On migrated its systems from AWS to Google Cloud using agentic AI.
"Originally, the plan was to do that in 1.5 years," Allemann said. "That whole process compressed down to 3 months just through an agentic move from AWS to Google."
He said the migration was one of the case studies presented at the recent Google at Work conference.
AI in Customer Service
Allemann also said AI is already handling much of On's customer contact. "A high percentage of our customer service conversations are already fully done with AI," he said. He did not give a specific figure.
He said On is extending AI-driven services across its website, retail stores and app.
Allemann made the comments in response to a question from Barclays analyst Adrienne Yih-Tennant, who asked how On would maintain its connection with customers if AI shopping tools such as Muse begin to stand between brands and shoppers.
Allemann said On is being "very proactive" about the shift, and pointed to the cloud migration as an example of what agents can do. "If it can happen there, you can imagine what that means then for the consumer-facing technology," he said.
Building the Technology Base
On is spending to support that work. CFO Frank Sluis said 2026 carries upfront investment in the company's technology foundations.
"We are building the single customer view and the omnichannel capabilities Alice described at the Investor Day, and we are embedding AI deeply into how we work," Sluis said, adding that the build continues in the fourth quarter.
The week's banking, insurance and brokerage deployments. Tuesdays.
He said general and administrative expenses reflect investment in technology and expertise, "the capabilities to run On at the scale of our 2029 plan."
Robots Behind LightSpray
On's manufacturing technology is also scaling. LightSpray is the company's process for producing shoe uppers with robots, and co-founder and co-CEO Caspar Coppetti said demand for the LightSpray version of one recent shoe was six times greater than On could produce, with the shoe selling out in its US online store on launch day.
Coppetti said the process has reached a defect rate of about 5%, which he described as "in line now with other technologies."
On expects to have four LightSpray locations in production by mid-2027, including Switzerland, Korea and Portugal, where it will produce football boots.
The company is about to bring a factory online in Vietnam, which Coppetti said "will more than double our capacity" once fully built.
Responding to Yih-Tennant, Coppetti described On's 10% penetration target for LightSpray as directional, and said the company expects the technology to reach its full potential around 2028.
He said the company's margins fund investment in "the superfoam, the robots, the stores and the athletes."
The Quarter
On reported record Q3 2026 net sales of CHF 931.4 million, up 17.8% at constant currency and 17.2% on a reported basis. Gross margin, excluding tariff refunds, was 66.9%, the highest in the company's history. Underlying adjusted EBITDA margin rose 130 basis points to a record 21.9%.
Direct-to-consumer sales reached 42.2% of the total, up 2.6 percentage points year over year. Sluis said online traffic was softer in a promotional environment.
On reiterated its outlook for full-year net sales growth in the low 20s percent at constant currency, and expects an adjusted EBITDA margin of 19.5% to 20%, excluding tariff refunds.
Last updated
