OpenAI Acquires Finance App Roi in Push for More Personalized AI Experiences

OpenAI has acquired Roi, a New York-based AI-driven finance startup, in a deal that adds specialized financial technology expertise to its portfolio. The financial terms of the acquisition were not disclosed. Roi, founded by Sujith Vishwajith and Chip Davis , offered users a platform to aggregate investments across stocks, bonds, retirement accounts, and cryptocurrencies, and to trade across major brokerages without extra fees. As part of the transition, Roi will shut down its consumer services on October 15, 2025, and users have been advised to transfer their financial data before that date. The acquisition involves Roi’s CEO joining OpenAI, while the rest of the four-person team will depart. Roi’s consumer-facing services and platform will be discontinued, with no migration of user data to OpenAI. The startup had previously raised 3.6 million dollars in seed funding, led by Spark Capital , with participation from Gradient Ventures, 35 Ventures , Balaji Srinivasan , and others, supporting its AI-driven approach to personal finance. The Rise and Exit of Roi Founded in 2022, Roi aimed to make investing simpler and more accessible by combining AI-driven insights with personalized financial tools. Its platform enabled users to view all their financial assets in one place, including stocks, bonds, retirement accounts, and cryptocurrencies, providing a clear snapshot of their portfolios. Roi also offered the ability to trade across multiple brokerages, such as Robinhood , Coinbase , TD Ameritrade , and WeBull , without additional fees. The app’s design allowed users to manage diverse financial accounts without switching between platforms. In a post on X (formerly Twitter), Sujith Vishwajith, co-founder and CEO, said: The Impact of the Deal For Roi’s users, the acquisition means the discontinuation of all platform features, including portfolio aggregation, trading, and account management. There will be no migration of accounts or data to OpenAI, and all user information will be deleted after the services end. The acquisition is an acqui-hire, in which OpenAI obtained the team and expertise rather than the consumer product. Roi’s operations as an independent startup will end, and all services, including portfolio aggregation, trading, and analytics, will cease. For OpenAI, the deal brings expertise in AI-driven personalization and financial data management. Vishwajith’s experience in designing systems that consolidate and interpret complex datasets for individual users will join OpenAI’s internal teams. Roi’s closure marks the end of its three-year run as an independent company. Its technology included multi-broker integration, real-time updates, portfolio summaries, and AI-based analytics, which will no longer be available to users. Customers have been given instructions on how to export financial data and close accounts before the October 15 shutdown. The company’s four-person team was responsible for the development of AI-driven personalization features, integration with multiple financial APIs, and management of the platform. While the platform itself will not continue, the team’s experience in aggregation and AI-driven financial tools will become part of OpenAI’s technical expertise. Roi’s legacy lies in its AI-based approach to personal finance, including aggregation, trading across multiple brokerages, and analytics in a unified interface. All consumer-facing features will end, and users must secure their financial information before the scheduled shutdown.

OpenAI Acquires Finance App Roi in Push for More Personalized AI Experiences

The Rise and Exit of Roi

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