WTW Appoints Newfront Co-Founders to Lead Its AI Strategy

WTW has announced the appointment of Spike Lipkin as Chief AI Officer and Gordon Wintrob as Head of AI Acceleration, the global advisory and broking firm announced on April 27, 2026. Both appointments are effective immediately and both report directly to CEO Carl Hess.

The appointments follow WTW's acquisition of Newfront in January 2026. Lipkin co-founded Newfront and served as its CEO. Wintrob co-founded the company and served as its CTO.

Their elevation into global AI leadership roles at WTW signals the company's intent to deploy the AI capabilities Newfront built at scale across an organisation that operates in 140 countries and markets.

"They'll help to further embed AI across WTW to enable faster insights and smarter decisions," said Carl Hess, WTW CEO. "This allows our colleagues to focus on developing new, innovative solutions to accelerate performance, enhance efficiency and deliver better client outcomes."