Council Post: Unleashing the Potential: Leveraging Large Action Models for Enhanced Customer Experiences in Retail

In today's rapidly evolving retail landscape, the implementation of Large Action Models (LAMs) holds the potential to revolutionize the customer experience. By integrating LAMs into the multi-modal customer journey, there is an opportunity to significantly reduce the time and effort spent by shoppers throughout the pre-purchase, purchase, and post-purchase stages, whether they are shopping in-store or online. Currently, shoppers are required to navigate through multiple steps and various applications to complete their everyday shopping tasks, which not only consumes a substantial amount of time but also requires significant effort from the shopper. However, by leveraging LAMs, there is potential to simplify the process and reduce the complexity of finding the right products in stores, paym