Council Post: Creating a Thriving Data Culture for Business Success

Cultivating a robust Data Culture within your organization is an investment that will yield substantial dividends in the form of improved decision-making, increased innovation, and greater business success. It's time for your organization to embark on this journey.
Data, once considered a mere byproduct of business operations, has now become a significant driver of innovation, productivity, and success in the modern business landscape. Data-driven organizations, according to McKinsey, can increase their EBITDA by up to 25%, and the majority of the top 10 innovative companies in the world are data-driven firms. This compelling statistic has led to a situation where 83% of CEOs want a data-driven organization, 87% of CXOs prioritize becoming an intelligent enterprise, and 74% require data in decision-making. However, becoming data-driven is not without its challenges. Only 8% of organisations successfully scale analytics to extract value from their data, while spending trillions on data exploitation. Just 24% of respondents believed their organizati
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