Gemist Leads Jewelry’s Digital Makeover with $6M

When Madeline Fraser tried to buy a custom engagement ring online in 2017, she couldn’t believe how broken the experience was. She found glitchy interfaces, and clunky CAD renderings that offered little clarity. Eventually, she gave up, drew a sketch, handed it to a family jeweler, and hoped for the best. That ring became the inspiration for Gemist, the company Fraser founded in 2020 to bring jewelry shopping into the digital age. “I was unable to purchase a piece of fine jewelry online,” Fraser told National Jeweler last year. “And that blew my mind.” Gemist now powers over 14,000 custom jewelry designs each week, offering brands and retailers a white-labeled software solution that delivers hyper-realistic 3D visualizations, dynamic pricing tools, and a no-inventory custom