GrowthLoop has launched a generative AI feature called Computed Attributes, powered by Amazon Web Services (AWS). This innovative solution, built on Amazon Bedrock and integrated with GrowthLoop's composable CDP, empowers marketers to create and execute highly-personalized, data-driven marketing campaigns with unprecedented efficiency and speed.
The Computed Attributes feature simplifies the process of audience segmentation and personalization by allowing marketers to input their desired attributes in plain language. The system then automatically generates the necessary computed fields using Amazon Bedrock. For instance, if a marketer needs to target customers who have made between one and five purchases in the past year, they can simply type, "has between 1 and 5 purchases over the las
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