GrowthLoop Brings Generative AI to Composable CDPs with New AWS-Powered Feature

The Computed Attributes solution offers several key features, including simplified campaign activation and journey orchestration enablement.
GrowthLoop has launched a generative AI feature called Computed Attributes, powered by Amazon Web Services (AWS). This innovative solution, built on Amazon Bedrock and integrated with GrowthLoop's composable CDP, empowers marketers to create and execute highly-personalized, data-driven marketing campaigns with unprecedented efficiency and speed. The Computed Attributes feature simplifies the process of audience segmentation and personalization by allowing marketers to input their desired attributes in plain language. The system then automatically generates the necessary computed fields using Amazon Bedrock. For instance, if a marketer needs to target customers who have made between one and five purchases in the past year, they can simply type, "has between 1 and 5 purchases over the las
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Picture of Abhijeet Adhikari
Abhijeet Adhikari
Abhijeet Adhikari is a Research Associate at AIM-Research, focusing on AI and data science related research reports. Beyond his professional role, Abhijeet is an avid reader with a particular interest in historical and mythological facts, you can reach him at abhijeet.adhikari@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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