How Kraft Heinz Utilizes Generative AI to Drive the Future of Food

Kraft Heinz, a global leader in the food and beverage industry, is leveraging generative AI to transform its operations and drive innovation across its supply chain, product development, and marketing efforts. The company’s ambitious AI initiatives are designed to enhance efficiency, improve decision-making, and create a more responsive and adaptive business model. This article delves into how Kraft Heinz is using generative AI, with detailed use cases, quotes from key figures, and insights into the company's strategic direction. Generative AI in Supply Chain Management Kraft Heinz is building an internal generative AI application called KraftGPT, which aims to provide employees with quick insights into various aspects of the business, such as product sales and supply chain dynamic