Intuit’s AI Push is Full of Contradictions

This week, Intuit rolled out a sweeping upgrade to its Enterprise Suite, touting a new generation of agentic AI tools designed to automate workflows for mid-sized businesses. The announcement marked a milestone in the company’s years-long effort to reposition itself as a platform powered by artificial intelligence rather than just a provider of tax and accounting software. Its latest AI agents promise to cut down manual financial work and deliver insights that help businesses grow faster and operate more profitably. For a segment historically stuck between small business tools and heavyweight ERP systems, Intuit’s pitch is compelling. In light of Intuit’s reinvention, some questions still remain. The company has long been known for lobbying efforts that sought to maintain the com