ServiceNow Builds Out CRM Platform in Direct Competition With Salesforce

ServiceNow has expanded its portfolio in the customer relationship management (CRM) software market, introducing a set of AI-powered capabilities and product integrations designed to handle customer service, order fulfillment, and workflow automation on a unified architecture. The expansion, formally announced at its Knowledge 2025 conference, builds on ServiceNow’s existing presence in customer service management and coincides with several strategic partnerships and acquisitions. Earlier this year, the company acquired AI automation platform Moveworks for $2.85 billion, its largest deal to date. It has also rolled out integrations with NICE, Zoom, and Logiciq, aimed at connecting front-, middle-, and back-office operations within a single system. The moves place the enterprise sof