Charta Health Chose to Scale Instead of Just Sustaining Profits

Breaking into healthcare as outsiders is no small feat. For Charta Health’s co-founders, Justin Liu and Scott Morris, transitioning from AI infrastructure at Rockset to tackling medical billing inefficiencies required not only technical expertise but also a deep understanding of an industry known for its regulatory complexity and resistance to change.

“One of the biggest challenges was learning an entirely new industry from the ground up,” Liu shared in an exclusive interview with AIM Research. “Healthcare is deeply complex, highly regulated, and resistant to change. But coming in as outsiders meant we weren’t weighed down by ‘how things have always been done,’ which allowed us to spot inefficiencies and rethink solutions from first principles.”

Rather than relying solely on their AI backgrounds, Liu and Morris took a rigorous approach to learning the field. They spent a year earning medical coding credentials and speaking with over 100 healthcare professionals to deeply understand the pain points. This foundational research shaped Charta’s core mission which was streamlining outpatient medical chart reviews with AI to alleviate the administrative burden on providers.

Why Not Stay in AI Infrastructure?

Before launching Charta, Liu and Morris were at the forefront of AI innovation at Rockset, an analytics database company that was later acquired by OpenAI. Given their expertise, staying in AI infrastructure seemed like an obvious choice. But they wanted to apply AI where it could drive tangible, real-world impact.