Hims & Hers Embedded AI Into Its Weight Loss Care Experience

On August 6, Hims & Hers announced the rollout of an AI-integrated care experience within its Hers app, initially for weight loss members, built around a design principle the company has been explicit about: AI surfaces context and history, providers make the clinical decisions.

According to the company, the platform combines AI with healthcare providers and care teams in a single interface. It retains each member's health information and uses clinical protocols developed with weight loss specialists to provide personalized responses throughout treatment.

When a clinical decision is needed, the system brings a provider into the conversation rather than generating a recommendation independently. Healthcare providers retain decision-making authority at every point.

"This new experience on the Hers app embeds intelligence at every step of the care experience," said Mo Elshenawy, Chief Technology Officer at Hims & Hers. "It knows each woman's treatment plan, delivers support unique to her, and brings a provider into the conversation when clinical judgment is needed."