Pharma
Prezent launched Prezent Vivo on April 28, expanding its platform beyond presentations into full life sciences communications. The Palo Alto-based company said the product combines purpose-built artificial intelligence with domain experts to support scientific and commercial content across the product lifecycle.
The platform is designed for both biopharma companies and medical communications agencies. It covers use cases including congress posters, medical science liaison (MSL) decks, advisory board materials, and commercial content.
Prezent said its system integrates an AI agent, Astrid, with human specialists such as medical writers and communications engineers. The AI is trained on regulatory language, clinical data structures, and brand compliance requirements, allowing it to generate first drafts that meet industry standards.
