WPP Expands WPP Enterprise Solutions to Accelerate AI-Driven Business Transformation

On July 1, 2026, WPP announced plans to expand WPP Enterprise Solutions, its global business unit focused on AI driven transformation, introducing five proprietary service offerings designed to help enterprises modernize customer engagement, operations and growth strategies in an AI-powered economy.

The expanded business supports global brands including IKEA, Ford, L'Oréal and Nestlé through partnerships with Adobe, AWS, Google, Microsoft, Salesforce and Shopify.

Jeff Geheb, Global CEO of WPP Enterprise Solutions, said that WPP Enterprise Solutions exists to help companies eliminate the friction blocking their growth, noting that most businesses don't actually lack growth potential, but are held back by internal system constraints.

"Customer experience, content, commerce, data and technology too often evolve independently of one another. We help clients bring those elements together into growth systems they can continuously optimize, operate and scale," he added.