With $12.5M, Deeto is Using AI to Capture Customer Voices for B2B

“We believe the next wave of growth will be driven by authentic, customer-led storytelling that earns trust before a single conversation takes place,” - Eran Baron, CEO of Deeto. The traditional sales pitch is increasingly falling flat, with potential customers seeking peer validation and authentic insights before a single meeting is booked. That means startups offering software demos or PDFs are being outpaced by those who bring real customer voices to the front lines of influence. That is the opportunity Deeto is chasing. The New York-based startup has raised a $12.5 million Series A to expand its AI-native platform, which captures, curates, and deploys authentic customer insights as dynamic sales and marketing assets. Led by Jump Capital and joined by UpWest, TAL Ventures, Mer