In 2022, Theo Satloff stood at the threshold of a familiar e-commerce dilemma: trillions spent to bring shopping online, yet shoppers still clicked away without buying.
“The reason for low conversion rates on e-commerce sites is that people have a lot of questions when they shop,” Satloff said. “In a store, a person with product knowledge helps them, so the conversion rate is high.” With Remark, the company he co-founded, Satloff set out to replicate that trusted, high-converting in-store experience with a new layer of human-trained artificial intelligence.
Today, Boston-based Remark claims it is delivering on that promise. The company just raised $16 million in a Series A round led by Inspired Capital with participation from Stripe, Neo, Spero Ventures, Shine Capital, and V
With $16M, Remark Is Building AI That Sells Like a Store Associate
- By Mukundan Sivaraj
- Published on
They're building AI personas modeled on the language and experience of the experts who train them
