Fifth Third Launches AI Search in Its Mobile App

Fifth Third announced on June 17, 2026 the launch of an AI-powered interface within its mobile app, replacing menu navigation with a simple text input. Customers can type what they need, such as "replace card," "find ATM," "transfer funds," or "closest branch," and the system routes them directly to the right resource.

The interface is powered by advanced language understanding models trained on hundreds of millions of customer interactions, and Fifth Third says the experience improves over time as it processes more interactions, delivering increasingly precise and relevant results.

"AI is a powerful tool, but in banking it has to be applied with discipline because customers rightly expect speed, accuracy and reliability every time," said Ben Hoffman, Chief Strategy Officer and Head of Consumer Products at Fifth Third.

He also said that this was the first step toward changing the interface of banking itself, from static screens and taps to customers using their own words, supported by dynamic visual experiences, to get things done.