Adobe announced Adobe Brand Visibility on June 17, 2026 at Cannes, a tool built around a behavioral shift the company says is now measurable at scale: consumers increasingly interact with an AI tool before ever visiting a business's own website.
The product combines Semrush's AI visibility data, gained through Adobe's recent acquisition of Semrush, with Adobe's own LLM Optimizer and content optimization tools, according to the press release.
The result is a single workflow where marketing teams can see exactly which AI search prompts their brand wins or loses, compare that performance against competitors, and act on prioritized recommendations without leaving the tool.
