Cost-Benefit Analysis: Is Generative AI Worth the Investment for Enterprises?

Organizations must balance the pressure to innovate quickly with the need for responsible, sustainable AI adoption that aligns with their long-term business goals and values.
At MachineCon 2024, hosted by AIM Research, industry leaders gathered to dissect a pressing question facing businesses today: Is the investment in generative AI worth it for enterprises? The panel discussion brought together experts from diverse sectors to share insights on cost-benefit analyses, implementation strategies, and real-world experiences with this transformative technology. The panel was moderated by Gabi Steele, Co-Founder & CEO at Preql along with panelists Deepak Jose, Global Head and Senior Director for One Demand Data and Analytics Solutions at Mars Wrigley, Zee Moradi, Chief Data Officer at UBS Bank USA, Bhaskar Kalita, Global Head of Financial Services & Insurance at Quantiphi and Dwarika Patro, Founder & COO at Aays. Starting Small for Greater Impact
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Picture of Anshika Mathews
Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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