Council Post: Data Fundamentals: From Descriptive to Prescriptive Analytics for Better Intelligence

Businesses increasingly recognize the untapped potential within their data, fueling a desire to elevate their data practices and revolutionize their organization's measurement capabilities. This evolution involves traversing through stages of analytics maturity, progressing from descriptive to diagnostic, predictive, and, ultimately, prescriptive analytics. The goal is to shift from merely describing historical trends to predicting future outcomes, offering actionable recommendations, and optimizing those outcomes for sustained business success. Let's delve into each stage of this transformative journey. Descriptive Analytics At the foundational level, organizations leverage descriptive analytics to gain insights into past events and performance. It answers the question of "what happ