Hovr Opens Beta Testing for Generative AI and Pathways Platform

This new capability represents one of the greatest recent advancements in digital marketing technology, empowering businesses to effortlessly enhance user engagement and conversion rates through strategic video delivery and deployment.
Businesses in the United States confront substantial hurdles in keeping users engaged and optimising conversion rates on their websites. Only 22% of businesses are pleased with their conversion rates, with 21% citing poor internet traffic as a big concern. Slow loading times are a significant concern, with 47% of consumers quitting sites that take more than two seconds to load, losing merchants an estimated $2.6 billion every year. High bounce rates, ranging from 41% to 55%, suggest further problems in keeping customers interested. Furthermore, 88% of online users would not return to a site after a terrible experience, and 70% of small company websites lack a clear call to action, making it difficult to steer consumers towards conversion goals. Traditional static graphics and obsolete info
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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