When founder Ananya Chadha talks about Hypesonic, she doesn’t describe a content tool or a marketing agency. It’s an AI platform that creates and improves ad creatives in real time, using performance data to decide what works and what doesn’t. That is, a self-optimizing AI growth engine.
Chadha traces the start of Hypesonic to watching small businesses around her struggle to grow. “My parents run a SOC 2 auditing company that they started together,” she recalled to AIM Media House. “They have such amazing clients and fundamentals, but they needed a lot of help with marketing. It made me realize that sometimes mom-and-pop businesses or people with new inventions can have really great products, but they’re ultimately unable to grow and win because of their lack of knowledge around marketing and growth.”
That experience, combined with a background in AI, working on machine learning projects at IBM and with the Canadian military before studying electrical engineering and computer science at Stanford, shaped Hypesonic’s focus. “There have been a lot of co-pilots for programming and building,” she said. “The next generation of co-pilots will be around growth and scaling because those parts are just as important.”
“If creative is disconnected from conversion, you just end up with pretty videos that don’t sell.”
Smarter Campaigns, Less Work
The product was built to solve what Chadha calls “the broken middle” of marketing. “Someone can start a business or make a product, but then step two is like, okay, now we have to get it out to people,” she said. “Let’s say someone’s running their Facebook ads campaign and they need 30 new creatives every single week. It can be really challenging to go to a marketing agency and hop on a call with them, and then they take three weeks to get back to you.”
Hypesonic automates that cycle using models like Sora and Veo. “Using Sora is not enough,” Chadha said. “We analyze very detailed insights on what is going viral on TikTok right now in the niche. We take in lots of data about what the competitors are doing, what’s working and what’s not working, so we can get really detailed information to inform what kind of creatives we get back.”
She showed an example of a fully AI-generated ad for a travel brand, with a believable, human-like actor narrating a cruise experience. “You can’t tell the difference anymore,” Chadha said. “It can be helpful if people don’t have the resources to do all of this and they need to grow.”
Hypesonic has already seen measurable results across several industries, including privacy tech, skincare, beauty, healthcare, and AI-powered toys. “We’ve worked with companies in consumer privacy, in skincare and beauty, in health testing, and even one that makes AI-driven children’s products,” she said. “In one case, we reduced the cost per purchase by about 40% in a week by using self-optimizing, high-throughput scaled ads.”
“Paid UGC will probably switch towards being more AI because it doesn’t make sense to use real people for everything.”
The company’s approach centers on automation without sacrificing control. “The customer only has to decide: do you want an ad campaign that’s self-learning on paid ads, and do you want influencer pages on organic?” she said. “We try and handle everything else for the business. We show them insights and results, but they don’t have to do that much work.”
A Shopify for Growth
If there’s one analogy that captures Chadha’s ambition, it’s Shopify. “When I was in high school, I set up a Shopify store for my bamboo toothbrushes,” she said. “I was so excited, but no one knew about my product. Shopify was step one. It allowed anyone to spin up a website, but it didn’t help people grow. I kind of want to be like the Shopify for growth where you go in and you’re just like, bam, bam, bam, and it makes it super easy for businesses to grow.”
Chadha argues that other startups in the AI-UGC market focus primarily on speed or cost. “There are a lot of people trying to sell AI ad creatives,” she said. “But people need to realize that it needs to be tied to analytics. If it’s not tied to analytics, it’s ultimately not valuable.”
That tight integration between creative and data is what she sees as Hypesonic’s differentiator. “It’s going to come down to who is fast enough, most aggressive, and able to be there for the customer constantly improving,” she said.
“Shopify was step one. I want to be the Shopify for growth.”
Chadha is clear that AI’s role in marketing is not to replace human creators but to extend their capabilities. “I don’t think creators will go away,” she said. “People still really like relating to real people. Paid UGC might move toward being more AI, because it doesn’t rely on real followers, but influencers with an audience will still be there. They serve different purposes: an influencer is for reach, and the AIs are for content.”
In her view, “AI UGC won’t replace influencers. It just makes everything around them faster.”
Scaling the Growth Engine
Hypesonic is still early, but its product vision is clear: give small and mid-sized businesses access to enterprise-grade growth tools powered by AI. With early traction across multiple verticals, the company looks to be both a creative engine and a data-driven optimizer in a marketing landscape where most tools focus on one or the other.
“The customer only has to decide what kind of campaign they want. We try to handle everything else for them.”
Chadha said the next phase is about building for speed and customer impact. “We’re emerging from stealth mode,” she said. “I think now that we’re at this stage, we hope to be able to ship and grow faster than anybody else.”
