Meera Patel

Mars is one of the world's largest privately held consumer goods companies, with a portfolio spanning confectionery, pet care, food, and nutrition brands sold across more than 180 countries.

Meera Patel leads enterprise growth strategy across brand, performance media, and commerce channels at Mars, driving over $1 billion in omnichannel revenue growth and aligning marketing investment to business outcomes at a global scale.

Recognized as a Path to Purchase Women of Excellence Innovator in 2025 and Progressive Grocer Top Woman in Technology in 2021, Patel has architected AI-driven bid optimization systems that deliver approximately 30% improvement in ROAS across global retail media and performance advertising platforms. 

She has built AI-powered retail display optimization tools enabling real-time, store-level decisioning by integrating shopper, inventory, and location signals, and has contributed to $228 million in measurable value creation. She also partners with Walmart, Amazon, Kroger, and Carrefour on product visibility, media performance, and shopper engagement.

"We're moving from AI that describes what happened to AI that shapes what happens next. For retail and CPG, that means every media dollar, every shelf placement, every search result becomes a decision point. The brands that treat it that way will define the next decade of growth," Meera told AIM Media House.