Avery Dennison Invests in Wiliot to Scale Physical AI Across Supply Chains

Avery Dennison announced a $75 million minority investment in Wiliot on April 27, 2026, expanding a partnership built around the premise that every physical item in a supply chain should be capable of generating and transmitting data about itself in real time.

Wiliot's technology including passive Bluetooth Low Energy tags that harvest ambient radio frequency energy to power themselves without batteries enables continuous condition monitoring and location tracking across products, pallets, and shipments.

The company describes its category as Physical AI: intelligence embedded in physical objects rather than residing in centralized systems.

Avery Dennison, which has built market leadership in RFID-based digital identification for physical items, is using the investment to expand its sensing technology portfolio into BLE as a complementary capability alongside RFID.