Peeyush Dubey Joins Tech Mahindra as Chief Marketing Officer

Tech Mahindra, India's fifth-largest IT services firm, has appointed Peeyush Dubey as its new Chief Marketing Officer (CMO) amidst a significant organizational restructuring led by CEO designate Mohit Joshi.

Dubey brings a wealth of marketing expertise, drawing from nearly 25 years in marketing communications, digital marketing, and B2B marketing. Prior to joining Tech Mahindra, he served as the Chief Marketing & Strategy Officer at TheMathCompany, where he spearheaded global marketing and strategy functions.

Innovative Framework and Marketing Acumen

Dubey is renowned for introducing a holistic 'Brand-Demand-Expand' framework, amplifying brand value propositions, influencing decision-makers, and fortifying customer relationships across diverse industries and geographies.

Strategic Restructuring at Tech Mahindra

The appointment coincides with Tech Mahindra's strategic organizational overhaul, as announced by Joshi during the Q2FY24 earnings conference in October. Departing from its previous geography-focused structure, the company has embraced a vertical-wise delivery focus. It has delineated six strategic business units: Americas Communication, Americas Technology Media, Americas Diversified, EMEA (Europe, Middle East, and Africa), APJ (Asia Pacific and Japan), and India.