United Rentals Launches First Equipment Focused AI Agent in ChatGPT Store

United Rentals announced the launch of its pioneer equipment-focused AI Agent in the ChatGPT store on May 20. The AI tool focuses to enhance client experience by connecting the customers to the right set of equipment in the ChatGPT store for complex projects, and present insightful expertise related to equipment, machinery and speciality worksite solutions.

“Leveraging AI can make expertise easier to access. By bringing the Equipment Agent into ChatGPT, we’re meeting customers in the platforms they already use to plan work, solve problems and make decisions. It’s part of our broader focus on creating digital experiences built around the speed, complexity and realities of modern jobsites,” said Tony Leopold, Senior Vice President, Chief Technology and Strategy Officer at United Rentals.

Improving Customer Navigation

The world’s largest equipment rental company, United Rentals, provides equipment, expertise, and digital innovation to a series of industries including construction, industrial, utilities, infrastructure and emergency response projects with an integrated network of 1,658 rental locations in North America, 44 in Europe, 46 in Australia, and 19 in New Zealand.

The AI Equipment Agent was originally launched on March 12, featuring deliveries of customised equipment recommendations as the customers interact with it through simple conversations. With the recent launch, the AI Assistant in the ChatGPT Store can help the customers navigate the right tools delivered by United Rentals for their special project needs.