Veeam Appoints Mika Yamamoto as Chief Marketing and Customer AI Officer

Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer, creating a leadership role that combines responsibility for global marketing with oversight of the company's customer AI strategy. The appointment comes as the data resilience vendor expands its positioning around trusted data and enterprise AI.

Yamamoto will lead Veeam's global marketing organization while also owning its customer AI framework, which the company said is designed to make customer interactions more relevant and informed by previous engagements. Veeam said the role will also help customers better understand how to secure and maximize the value of their data as organizations deploy AI across their operations.

"Mika brings that rare combination of experience across enterprise marketing, sales, support, customer experience, and go-to-market transformation for an AI world," CEO Anand Eswaran said in a statement. He added that Yamamoto's experience would help shape how the company engages customers while driving growth and strengthening its brand.

The appointment is part of a shift across enterprise software companies, where AI is increasingly being embedded into customer-facing functions alongside products. That trend has also elevated the importance of governance and measurable business outcomes.