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    Why Stord Wanted Shipwire’s Software, Not Just Its Warehouses

    ManufacturingNews

    Why Stord Wanted Shipwire’s Software, Not Just Its Warehouses

    Shipwire’s integrations and optimization features extend Stord’s push to embed machine learning across commerce workflows.

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    After a string of deals in 2025, including the acquisition of Ware2Go from UPS, which added roughly 2.5 million square feet of fulfillment space, and the purchase of ecommerce personalization firm Penny Black, Stord announced it has completed the acquisition of Shipwire from CEVA Logistics. The January 2026 transaction brings 12 additional fulfillment sites and Shipwire’s technology division under Stord’s control. Financial terms were not disclosed.

    In announcing the transaction, Stord emphasized consumer experience and software development. Sean Henry, Stord’s co-founder and chief executive, said the acquisition would help brands deliver “unparalleled consumer experiences” and support the company’s ambition to lead in AI-driven commerce logistics. Shipwire chief executive Marcelo Wesseler said Shipwire’s technology and proprietary AI applications aligned with Stord’s platform and customer base.

    The acquisition arrives as logistics providers increasingly compete on software capabilities layered onto physical networks. Flexport has built a data-centric platform spanning freight, customs, and fulfillment. Amazon’s Multi-Channel Fulfillment extends its automated warehouse infrastructure to merchants selling outside Amazon’s marketplace. At UPS, the company’s Happy Returns unit has tested AI systems to flag potentially fraudulent returns inside its reverse-logistics hubs.

    Stord enters that landscape as a well-capitalized operator. In May 2025, the company raised more than $200 million in a Series E round that valued Stord at $1.5 billion, bringing its total capital raised to roughly $325 million. Earlier in 2025, Stord also acquired Ware2Go from UPS, a transaction the company said added approximately 2.5 million square feet of warehouse capacity.

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