In 2012, Duolingo took a risky but calculated bet on being mobile-first, a decision that helped it win iPhone App of the Year and drive organic global growth. Today, CEO and co-founder Luis von Ahn is making another decisive move which is reorienting the entire company around artificial intelligence.
In an all-hands memo posted on Duolingo’s LinkedIn page, von Ahn announced that Duolingo will become an “AI-first” company. He made it clear that the shift is immediate and non-negotiable: "AI is already changing how work gets done. It’s not a question of if or when. It’s happening now."
Von Ahn stated that minor tweaks to human-designed systems are not enough. In his words, “Making minor tweaks to systems designed for humans won’t get us there.” Instead, Duolingo wil
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